Marketing Strategy Grant · Malta SMEs

Build a marketing strategy fit for the age of AI.

AI is changing how customers discover, compare and choose businesses. Chado’s marketing strategy consultants help you turn that change into a clear, practical strategy, connecting your commercial goals, brand, channels, technology and measurement.

Check my eligibility View the official scheme ↗

Applications are assessed first come, first served, subject to available funds.

Example eligible strategy cost€20,000excluding VAT
Grant contributionup to €10,000maximum grant
Your contribution€10,000at the standard 50% rate
50%standard aid intensity
€10kmaximum grant
6 monthsstandard implementation period
1 applicationper undertaking

Who can apply

A practical first check.

The scheme is intended for micro and small enterprises carrying out an economic activity. Final eligibility is determined by the scheme’s official guidance and assessment.

A connected marketing system bringing business, customer, channel and measurement modules together

You may be eligible if…

  • You are a micro or small enterprise.
  • You carry out an economic activity.
  • You need an external provider to develop your marketing strategy.
  • You have not started the funded work before the application is submitted and approved.
A guided route moving through connected application and verification stages

We will help you check…

  • Enterprise size, registration and ownership relationships.
  • Your activity against the scheme’s exclusions.
  • Start-up status and the applicable 50% or 60% aid rate.
  • Documents, timing and the route to application.

The marketing strategy must be procured from an external service provider registered with the Intermediate Body and autonomous from the applicant. Always refer to the current official guidance before committing expenditure.

Why work with Chado

Support before the strategy. Added value after it.

A guided application and verification route
01

Help with the application process

We help you understand the requirements, organise the inputs and navigate the process around the marketing strategy application.

Connected commercial evidence and market inputs
02

Free commercial benefits

When you work with Chado under this scheme, we include additional commercial benefits at no extra fee. We will walk you through the current benefit package during your eligibility call.

Strategic inputs aligned towards one commercial target
03

Senior strategic direction

Your strategy is shaped by experienced marketing leadership and translated into decisions, priorities, budgets and ownership your team can act on.

Want more context before applying? Read when a fractional CMO is worth it or learn how to brief a marketing agency.

What the strategy includes

Not a report that sits on a shelf. A system your team can use.

Chado’s full strategy follows the grant’s required structure and connects commercial priorities, customers, channels, technology and measurement.

A connected analysis system bringing customer segments, market signals, competitors and growth evidence together
01

Business and market clarity

Business objectives, market trends, customer segments, personas and competitor analysis.

A central compass aligning strategic inputs toward one clear commercial target
02

Positioning and goals

A differentiated value proposition, brand direction and measurable marketing objectives.

A central content system connected to website, search, social, email and campaign channels
03

Channel and content plan

Priorities across website, SEO, social, email, paid media, PR and distribution.

Budget modules feeding into a connected performance measurement dashboard
04

Budget and measurement

Channel budgets, KPIs, reporting structure and a practical 12-month view.

Connected implementation milestones progressing toward a clear strategic destination
05

Implementation roadmap

Activities, timelines, responsibilities, risks and the systems needed to make the plan usable.

A reusable operating system connecting documentation, team enablement, controls and continuous improvement
06

Sustainable capability

Documentation and enablement designed to help your team operate and adapt beyond the grant.

How it works

From eligibility check to a grant-ready strategy.

  1. 01

    Check your fit

    We review your company context, likely eligibility and the applicable aid rate.

  2. 02

    Prepare the application

    We help you make sense of the application requirements and organise the necessary inputs.

  3. 03

    Develop the strategy

    Through research and working sessions, we build the complete report over an expected 6–8 weeks.

  4. 04

    Put the plan to work

    You leave with priorities, budgets, measures and a 12-month roadmap built around your business.

Start with a quick check

Could your business claim up to €10,000?

Share a few details. We will review your fit for the scheme and come back with a useful next step.

  • No finished brief needed
  • Application support included
  • No obligation to proceed

We typically reply within one working day.

Useful to know

Before you apply.

How much can my business receive?

The maximum grant is €10,000. Established micro and small enterprises can receive 50% of eligible costs. Qualifying start-ups up to five years old may receive 60%, with the grant still capped at €10,000.

Can I start the strategy before approval?

We recommend that you do not begin the funded work or make a binding commitment until the scheme’s application and approval requirements have been completed. We will help you understand the correct sequence.

What does Chado charge?

The full grant-eligible marketing strategy is priced at €20,000 excluding VAT, as outlined in our proposal. The final eligible grant depends on your approved aid rate and the scheme’s assessment.

Is funding guaranteed?

No. Applications are assessed by the responsible authority, awarded first come, first served, and remain subject to eligibility and available funds. Chado can support the process but cannot guarantee approval.